​After finalizing the personas and user stories, we began developing copy for them. We divvied up the user stories and wrote pages that answered the goals/questions of the personas. I wrote the copy for the internships page for students (shown above). After the pages were written, we turned our focus to the information architecture. I collaborated with the project lead to design a card sorting exercise for the page links.

 

From the exercise we determined that we would keep the links organized by audience, so that users could easily find the links meant for them. Pages that didn't fall under a clear audience category/applied to all audience members were moved to the main navigation (such as calendar and contact). We also decided to introduce an additional category for members, as pre-existing members would have different goals on the site than users new to the STC.

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With the navigation figured out, I began designing and writing copy for the homepage. I knew we needed the CTA button (enrollment for the STC) to be the main focus, as well as a brief introduction to who the STC is. I also wanted to make the homepage feel modern, since the old site had been so outdated. To do this I chose a simple page template in Wordpress, and found an illustration from Adobe's stock image gallery that I felt applied to STC. Illustrations are a really current design trend, so I knew that would help bolster the modern feeling of the homepage. I also used the two colors from the redesigned logo to strengthen the cohesive brand image (vibrant blue and yellow). I wrote a short blurb to serve as a mission statement for the STC, and placed a CTA button as well as a secondary button to support the CTA. Below the fold I added in a calendar widget to show upcoming events, and further explained who the STC is and what they do.